In the summer of 2023, Estée Lauder will be presenting DoubleWear around the world with the manifesto, “You See DoubleWear, I See a Story,” sharing the stories of people who are active in various fields while maintaining their own unique style.
ManifestoWe
are all unique and free.
We are all full of dreams, hopes and confidence.
We are all more than what we see in the mirror.
We are all unique and we share inspiring stories.
Our stories, painted in our own colours.
#mydoublewearstory
This time, Discover introduces the stories of five people active in Asia. Music, fashion, creativity, business. What kind of stories do these men and women who are making the most of their individuality in their respective fields? We encourage you to find inspiration in these five different stories!
JAPAN
Double Wear gives me freedom. I’m not bound by anything.
I can go wherever I want.
With every new adventure, I discover a new side of myself.
To be more free and shine even more.
This is my Double Wear story.
I see a free spirit.
No norms, no filters.
I follow my heart, wherever it takes me.
With every new adventure, a part of me unfolds.
Ready to be set free, everyday is flawless.
This is my Double Wear story.
Yoshiko Chris Webb
Instagram: @tokyodame
Active as a model and columnist, she was selected as an exclusive model for the popular magazine “VERY” in 2011, thanks to her unique sense cultivated through her wide range of work experience, including as a buyer and PR, and her straightforward way of speaking and wide-ranging insight have made her a talented designer in the fields of talk shows, events, spaces, and product production.
KOREA
DOUBLE WEAR gives me a radiant smile.
This smile is the mirror of my soul.
It shows me that I can take on anything, even the world.
I choose to wear confidence all day long.
This is my DOUBLE WEAR story.
I see a beaming smile. Some say the eyes are the window to the soul.
I think it is my smile. It tells the world that I’m ready for anything.
Confidence is my choice, and I wear it 24 hours a day.
This is my Double Wear story.
Kim JinKyung
Instagram: @jinkyung3_3
Born in 1997, she is a top model representing Korea. In 2012, she came in second in the style reality show “Challenge! Supermodel Korea 3,” which depicted the fierce competition between aspiring models striving to become supermodels, and joined an agency. She is currently active as an actress and TV personality. In 2016, she appeared opposite Jota (MADTOWN) on the virtual couple variety show “We Got Married,” attracting attention in the television industry.
PHILIPPINES
Double Wear leads me to creativity.
Life is full of colorful sparkles, and you can become any color you want.
Believe and take the plunge to find your own color, because we are all part of a single work of art.
This is my Double Wear story.
I see a destiny in creation. Life is filled with a rainbow of shades.
And I wear the one I want. We are all a work of art,
it is just a leap of faith to find your colors.
This is my Double Wear story.
BJ PASCUAL
Instagram: @bjpascual
Born in 1988, he is a Filipino photographer. He specializes in fashion photography and has shot the covers of over 100 magazines to date. Aside from photography, he is also a supporter of the LGBTQ+ community, and has over 750,000 followers on Instagram, where he shares his work and style through social media.
THAILAND
Double Wear makes me feel an unshakable bond. It
always pushes me forward. No matter what comes my way,
I can move forward with doubled confidence. Let’s shine.
Together, we can surely shine even brighter.
This is my Double Wear story.
I see an unbreakable bond. The one that lifts me up in everything I do.
With twice the confidence I’m ready whatever comes my way.
Together we shine. Together I can be more. This is my Double Wear story.
Jespipat Tilapornputt
Instagram: @jesjpp
Born in 1992 in Bangkok, Thailand, this popular actor is active in a wide range of genres, including film, but also as a drummer. He has over 1.5 million followers on Instagram and also posts on YouTube. He is affectionately known by his many fans as “Jes.”
TAIWAN
Double Wear takes you to another world.
Just close your eyes and take a deep breath
and you will sense the beauty and wonder hidden in the smallest things.
This is my Double Wear story.
I see a world beyond the ordinary.
All I have to do, is close my eyes, breath,
and feel the whisper and wonder of beauty inside every little thing.
This is my Double Wear story.
Meg Lu
Instagram: @maygobla
Born in 1994, she is a Taiwanese influencer who is active mainly on YouTube. Her channel, which she launched in 2015, currently has over 490,000 subscribers, making her a popular YouTuber. Her popular lifestyle vlogs include fashion, makeup, and GRWM (Get Ready With Me).
Did you find a quote that caught your eye or a story you like? Estée Lauder measures and analyzes the skin of over 7,000 people worldwide to develop skin tones that match everyone’s skin tone. There are 22 Double Wear colors to choose from online. Of these, the 10 colors available in Japan were created after measuring and researching the skin of 500 people to ensure they match Japanese skin tones. If you’re unsure which color is best for your skin tone, try our counseling service in-store or try out the color simulation online. We hope you find the color and Double Wear story that’s right for you!
